PERSONALBERATUNG
Consumer & Retail
Consumers today are making more sustainable and targeted purchases, and digital technologies and platforms such as social media and e-commerce are increasingly influencing purchasing decisions.
Millennials in particular increasingly prefer to discover and buy goods online. There is no going back to the supposedly “good old days”.
The consumer goods industry faces major challenges in the face of such trends and forecasts. Competitive and cost pressures will continue to rise. For manufacturers – consumer goods and FMCG (Fast Moving Consumer Goods) companies – the entire value chain is therefore under even greater scrutiny.
All industries that produce or trade in consumer goods are currently facing fundamental changes, both globally and nationally. In order to successfully counter and actively shape the process of change, which has been further accelerated by the coronavirus pandemic, companies are more dependent than ever on a precise consumer-oriented approach that optimizes fruitful product development and target group-oriented marketing.
With qualified candidates, we support our mostly internationally active clients in meeting these diverse change processes profitably. We are looking for bright minds who can face up to the new complexity of the industry and specialists who can be expected to have a high degree of risk competence and resilience, along with the necessary visionary mindset to anticipate future trends.
Consumer Industries
Our extensive, active contacts in the consumer industries, specifically in the environment of renowned and young consumer brands, make us extraordinarily successful. In addition, we have leading industry expertise in brand strategy and development, customer relationship management and operations management. We know our way around supply chains and distribution, customer service and loyalty programs, market entry strategies and the special requirements for B2B and B2C retail.
Consumer Industries for
- Consumer Goods
- Retail & E-Commerce
- Fashion & Luxury
- Travel & Hospitality
- Media & Entertainment
